#1 Background

Every year millions of students in Indonesia apply to universities to pursue their higher studies. There are many services that provide students with relevant information to assist them in this process. However, from a student's point of view, they often need guidance with the process of knowing their interests and talents. They are very difficult to get information about the majors they want. causing problems such as entering the wrong major.

#2 Objectives

Research Objectives

• We want to understand the user's thoughts, needs, and previous perceptions about future educational information
• We want to provide the information needed to help users know their education
• We want to get innovative ideas by understanding the opportunities of the current state of the digital era

Business Objectives

• Career guidance with qualified mentors.
• Direct consultation with good speech so that students can understand
• Consultation schedule anywhere and anytime

#3 Participant — Target Audience

We use a qualitative method. 1:1 interview and online research

• Digital native: smartphone users + laptop
• Student high school
• age: 17-19 y.o

#4 User Interview

Purpose

How to help and convince high school students in determining higher education, so that according to the talents and interests of each each individual?

Time and Date

Monday, 06 September 2021, 14.00 WIB

Participant

1. Wanti
2. Nur aisyah
3. Melani
4. Mira

Interviewers

1. Aditya Nugraha
2. Sri Indarti
3. Ilham Fadhilah
4. Dhiya Fitriya Rakha S

Insight Interview